Institution Analysis: Bauer

Bauer Media Group:

Bauer were founded in 1875 by Heinrich Bauer and his family, and they are a company that operate in 15 countries across the globe, their base is in Germany. As a company they sell over 38,000,000 magazines a week between all of their magazines. They produce loads of different magazines some music related some not. The  music magazines that they produce are some of the biggest name music magazines there are such as Q, Kerrang and Mojo. There are 282 in total, they also own a 50% stake in a  British TV company called Box Television (the other half owned by channel four) and also have their own radio station. They are currently the UK's biggest publishing group, and in 2010 recorded taking in excess of over 2 billion euros.

I think that Bauer would want to publish my magazine as it fits in well with there other magazines and perhaps offers them something a little bit different to the other magazines that they offer, in the fact that it will cover smaller and artists that are perhaps younger and just appeared on the scene, that should make it different from all of the others and should fits in to a different market and could be a successful magazine for them.